Air New Zealand has topped a list of brand Australians consider the most reputable, even managing to beat Aussie carrier Qantas.

For the fourth year in a row, the Kiwi carrier has outperformed Aussie companies on the RepTrak Company’s annual reputation ranking in Australia.

The index measures how Australians feel about companies according to factors driving their reputation, such as product and services, leadership and financial performance.

Qantas came in second on the 2020 ranking, the same position as last year.

The airlines were followed by Toyota, Australia Post and Microsoft.

JB Hi-Fi, Australian Super, Mazda Australia, Aldi Australia and Samsung rounded off the top 10.

Air New Zealand also took first place in the 2020 ranking in New Zealand, ahead of Toyota.

The company’s chief marketing and customer officer Mike Tod said the ranking came as particularly welcome news, given COVID-19 had created the most disruptive time in the carrier’s 80-year history of flying to Australia.

“This award belongs to our hardworking people, who despite deep uncertainty about the future, continue to represent our nation and airline with pride, serving our customers with outstanding dedication,” Mr Tod said.

“Our Aussie connection began 80 years ago, when we took our first flight to Sydney’s Rose Bay on 30 April, 1940. Australia is Air New Zealand’s largest international market and before COVID-19, at peak times we operated around 375 flights a week across the Tasman.

“While we’re down to a handful of international services and a fraction of our domestic flying for essential travel and cargo, we’ve been overwhelmed by messages of support and care from customers.”

The RepTrak Company chief executive officer Kylie Wright-Ford said Air New Zealand’s “consistently excellent reputation” would hold it in good stead during troubling times.

“Based on more than 20 years of providing data and actionable insights to companies globally, we know people will continue to support companies that have stronger reputations,” she said.


1. Air New Zealand

2. Qantas

3. Toyota

4. Australia Post

5. Microsoft

6. JB Hi-Fi

7. Australian Super

8. Mazda Australia

9. Aldi Australia

10. Samsung